Kingside at Viceroy NY


Kingside, the restaurant and bar in the 57th Street Viceroy, juxtaposes beautifully with the hotel lobby’s glamour and tailored approach. More Grand Central than Rockefeller Center, the space embraces something rarely expressed in recent uptown restaurants – a casual yet rich interior clad in tile with a strong graphic palette of black and white. It invites and encourages the bursting hub of activity that has always defined the 57th Street neighborhood.

From the street, the tall and elegant storefront of the building unveils Kingside’s bar, flanking both sides of the restaurant. The rich materiality of wood, zinc, and tile speak to the history of classic American eateries. The bar’s most powerful feature is a curved light box of fluted glass and metal that frames both sides of the impressive sixteen-foot-high space, incorporating a strong architectural element into the bar. Roman and Williams also designed a series of rectangular six-foot lights in fluted glass, aluminum and porcelainized steel that march down the center aisle of the restaurant.

As you are drawn down the aisle, the lights illuminate the floor, a graphic checkerboard of black and white tile with red grout. The walls throughout the restaurant are surrounded by mirror, slate and caramel leather banquettes and lined with highly glazed black and white brick, creating the sensation of a bustling subway platform. This is one of the many expressions of the restaurants’ bold and graphic design elements.

At the end of the center aisle sits a classic American food counter with bright red leather stools. It is framed by a seven-foot-long zinc hood, refrigerators, hanging meats, and amazing ingredients on display, on their way to being used by the chef in the made to order cuisine. The counter, topped by a shiny red meat slicer, is reminiscent of a short-order kitchen, modernized with a sophisticated menu. This is the heart of the restaurant and is the epicenter of the energy that is generated by the space, drawing people in and enticing them to linger in a space that offers a touch of old New York feel with a modern dynamic.